Investment Thesis

Bridging European innovation with Latin American market opportunities through strategic capital and operational expertise.

Our Investment Focus

€50k-€150k
Investment Range
3-6 months
Market Entry Timeline
30+ years
LATAM Experience
5 countries
LATAM Coverage

The Problem

Despite the opportunity, many European pre-seed/seed companies struggle to enter LATAM efficiently.

4 Key friction points we observe:

Cultural Complexity

Underestimating cultural, operational and regulatory complexity despite language affinities (Iberian founders).

Talent Cost Surprises

Hiring seasoned leaders locally in LATAM can cost as much or more than in Europe.

Regulatory Hurdles

Foreign-founded startups may face local hiring quotas, public funding conditions, and slow approvals.

Execution Gaps

Market entry often delayed or mis-executed due to weak local execution.

The Opportunity

Latin America presents a large, under-served, high-growth market for tech startups. The convergence of European expansion appetite, LATAM's startup momentum, and the critical need for local expertise creates an unprecedented opportunity for founders who can navigate these markets effectively.

63% of Spanish companies say they will increase investment in LATAM in 2025 — demonstrating strong European commitment to the region.

Source: IE University / Auxadi, 2025

Nearly 500 startups in Latin America raised their first VC round in the past 18 months — emphasising the region's early-stage momentum and growing investor confidence.

Source: LAVCA 2025

European founders are looking at Latin America as a high-potential market, but frequently cite local execution, regulation, hiring and payment-rail issues as major barriers — highlighting the exact gap EULA VC fills.

Source: Sifted, Jan 2024

Why LATAM-Tailored Senior Expertise Matters

European founders possess strong product foundations and technical capabilities, but LATAM's unique regulatory landscape, cultural nuances, payment infrastructure, and talent market require specialized local expertise. With hundreds of millions of underserved customers and a rapidly maturing startup ecosystem, the region offers massive scale potential — but only for those who can execute locally with precision and cultural intelligence.

Our Value Proposition

At EULA VC, we pair capital with hands‑on, senior operational and financial leadership rooted in decades of banking and management excellence across Latin America. With over 45 years of combined executive experience across Brazil, Mexico, Argentina, Chile, and Colombia, our team brings more than funding — we bring execution.

Following a successful Pitch Us submission and diagnostic assessment, each selected startup is strategically aligned with our network of seasoned CEOs, local business managers, and sector leaders. From Fintech and PropTech to AgriTech, Energy, and Healthcare, successful founders gain direct access to on‑the‑ground executives who act as trusted external counsel, helping navigate regional dynamics and accelerate expansion.

Through this model, EULA VC helps startups:

Navigate Regulatory Complexity

Establish local compliance frameworks and navigate the intricate regulatory landscape across LATAM markets.

Optimize Unit Economics

Tailor pricing strategies and FX optimization for each market to maximize profitability and growth potential.

Build Strong Local Leadership

Develop robust local leadership teams and organizational structures tailored to regional market dynamics.

Accelerate Go‑to‑Market

Leverage deep relationships with LATAM corporates, financial institutions, and regulators for rapid market penetration.

Our Commitment

We invest, we embed, and we execute alongside you — transforming European innovation into Latin American scale.

Target Sectors

Company Profile

European pre‑seed & seed tech companies with product‑market fit and explicit intent to scale into LATAM.

Investment Size

€50k–€300k for initial seed, with optional follow‑on support for standout winners.

Selection Criteria

Founder commitment to LATAM expansion, scalable growth potential, amenable to operational oversight.

Investment Criteria

Our Philosophy: We believe in tailored partnerships that match founder needs with appropriate capital and support intensity. Our three‑tier structure allows us to work with:

3‑4
Light Tier Companies
2‑3
Standard Tier Companies
1‑2
Premium Tier Companies

LIGHT TIER

Pre‑Seed / Idea‑Stage

€50K – €75K
Investment Capital
5 – 6%
Equity Stake
3 months
Duration
3‑4
Companies/Year

Milestone Triggers

  • Validation of business model
  • MVP completion or LATAM market readiness report

Core Support Services

  • Access to EULA VC's LATAM Diagnostic Engine
  • Founder coaching on LATAM strategy & regulations
  • Financial structure review
  • Introduction to key local partners (banks, advisors, legal)

STANDARD TIER

Seed / Early‑Stage

€100K – €150K
Investment Capital
7 – 8%
Equity Stake
4–5 months
Duration
2‑3
Companies/Year

Milestone Triggers

  • Local pilot launch in 1 LATAM market
  • Local entity or distribution setup
  • 3‑month operational KPI targets achieved

Core Support Services

  • Full front‑to‑back EULA VC Diagnostic
  • Market entry strategy & regulatory navigation
  • Introductions to local talent & partners
  • Financial modelling & unit‑economics support

PREMIUM TIER

Growth / Scale‑Stage

€200K – €300K
Investment Capital
10 – 12%
Equity Stake
6–9 months
Duration
1‑2
Companies/Year

Milestone Triggers

  • Achieve 5‑10M ARR in target LATAM market
  • Secure Series A round with strategic LPs

Core Support Services

  • Dedicated senior operating partner (30‑hours/week)
  • Board seat / governance assistance
  • Full‑scale go‑to‑market execution & channel partnerships
  • Follow‑on capital & exit strategy planning

Why It Works

Perfect Fit

European startups often bring strong product/technology foundations but lack local LATAM market execution muscle — our expertise bridges that gap.

Market Tailwinds

LATAM's high growth potential, large size (e.g., Colombia's market comparable to Spain) and rising tech innovation create favourable conditions. Source

Proven Model

The hands‑on model of "capital + strategic partner + operational execution" reduces risk, speeds up time to market, and enhances exit potential.

Ready to Scale Your Vision?

If you're a European founder with product‑market fit and ambitions to expand into Latin America, we'd love to discuss how our expertise can accelerate your growth.